Travel trade professionals now have a lucrative incentive opportunity as Atlys, the visa-processing platform, partners with Jar, the digital gold company, to launch a first-of-its-kind referral program. The initiative converts referral rewards into digital gold, with a total of one kilogram of gold up for grabs on a first-come, first-served basis.
How it works: Travel agents or partners who refer new customers to Atlys earn digital gold once the referred person completes and pays for their visa application. Reward allocations vary by destination, ranging from ₹500 to ₹5,000 per successful referral:
United States: ₹5,000
United Kingdom & France: ₹3,500
Switzerland, Australia, Italy, China & Germany: ₹2,500
Japan: ₹1,200
Other destinations: ₹500–₹1,000
Unlike cash rewards, digital gold functions as a store of value, offering flexibility and long-term benefit. Referrers can track, accumulate, liquidate, or convert their digital gold into jewelry through Jar’s Nek brand, providing a tangible and secure asset.
Mohak Nahta, Founder & CEO of Atlys, said, “Traditional referral rewards like cash or points are transactional and often spent quickly. With Jar, we are offering something enduring: gold retains value, can be tracked, and converted into jewelry. This program delivers real value for our customers and partners in the travel ecosystem.”
Nishchay AG, Founder & CEO of Jar, added, “We are enabling travellers and travel partners to turn referrals into a valuable asset. Our infrastructure manages storage, conversion, and verification while Atlys ensures seamless visa services. It’s a new way to reward loyalty in the travel sector.”
This initiative opens up additional revenue opportunities for travel agents: each successful referral not only earns a tangible gold reward but also encourages repeat engagement with Atlys for visa services across high-demand destinations.
Key takeaway for travel trade: By leveraging this program, travel agents and partners can enhance customer engagement, earn high-value rewards, and position themselves as facilitators of a premium, modern service that combines travel and financial value.
