India-based tourism consultancy Auxilia Networks has strengthened its Europe focus by signing dual partnerships—one with the Nordic Tourism Collective to drive outbound travel to the Nordic and Baltic regions, and another to represent the UK’s iconic Blenheim Palace in India.
Under the agreement, Auxilia will promote the Nordic Tourism Collective—a collaborative platform bringing together tourism boards, DMCs, hotels, transport providers and attractions—while supporting Indian travel operators to expand their Nordic and Baltic offerings.
Founder & Principal Paramjit Bawa said the partnership deepens Auxilia’s European engagement, adding that the company will actively support Indian trade partners in building outbound business to the region. Nordic Tourism Collective founding director Andy Fairburn highlighted India as a high-growth source market and expressed confidence in Auxilia’s market expertise to unlock demand.
In a parallel move, Auxilia has also secured the India representation mandate for Blenheim Palace, a 300-year-old UNESCO World Heritage Site near London. The partnership will focus on positioning the heritage attraction among Indian travellers and integrating it into UK itineraries through trade engagement.
Bawa noted that the addition of Blenheim Palace enhances Auxilia’s premium UK portfolio, while Blenheim Palace’s Partnerships Manager Sarah-Jayne Beasley emphasised the opportunity to grow Indian visitor numbers through the collaboration.
