Crimson Hotels, a dynamic hotel management company with six distinctive brands across luxury to budget segments, is set to redefine India’s growing MICE (Meetings, Incentives, Conferences, and Exhibitions) and wedding markets through its flagship property, The Aaureum. With India’s MICE industry growing at 8% annually to INR 25,000 crore and the wedding sector projected to generate INR 4.25 lakh crore from 35 lakh weddings in 2024, The Aaureum is strategically positioned to meet the surging demand for premium venues.
The Aaureum offers state-of-the-art facilities for corporate meetings, large-scale conferences, and hybrid events, making it a go-to destination for businesses in India’s USD 20.8 billion corporate travel market, expected to double by FY 2030. It also caters to India’s booming destination wedding segment by providing bespoke wedding services, luxurious accommodations, and personalized guest experiences for grand celebrations.
Wellness is a core focus at The Aaureum, aligning with the growing demand for health and well-being in both corporate and wedding events. Studies show that wellness initiatives can enhance productivity, engagement, and satisfaction, with companies seeing up to a 300% return on investment. By integrating wellness programs into its offerings, The Aaureum elevates the guest experience, making it a game-changer in the MICE and luxury celebrations space.
Sandeep Maitraya, spokesperson for Crimson Hotels, emphasized the brand’s commitment to empowering hotel owners and creating exceptional guest experiences, ensuring The Aaureum becomes a cornerstone of India’s evolving hospitality landscape.
