Vietnam’s coastal city of Da Nang used OTM 2026 as a strategic platform to strengthen its positioning among Indian travel buyers, highlighting its growing appeal as a MICE and destination wedding hub. The destination showcased its modern convention infrastructure, beachfront resorts and integrated hospitality offerings tailored for group and event-led travel.
Da Nang’s participation reflects increasing interest from Indian corporates and wedding planners seeking international destinations that combine accessibility, cost efficiency and premium experiences. The city’s expanding air connectivity and supportive tourism policies were highlighted as key enablers for MICE growth.
Destination representatives engaged with Indian tour operators, wedding planners and event specialists to explore partnerships across incentive travel, conferences and bespoke celebrations. The focus remained on curated experiences that combine business with leisure, a segment witnessing strong traction among Indian travellers.
With India emerging as a priority source market, Da Nang’s presence at OTM underlined Vietnam’s intent to deepen trade engagement and capture a larger share of India’s outbound MICE and wedding tourism demand.
