NYC and Company is now New York City Tourism plus Conventions
Posted :
30 March 2023 01:31:50
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TWO Bureau
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GNN Bureau
At its Annual Meeting on March 29th, President and CEO Fred Dixon debuted the new name and brand identity of the city’s official destination marketing organization as New York City Tourism + Conventions. The destination’s new brand system aimed at travellers from around the world includes a new brand strategy and comprehensive visual identity system comprising a new logo, colour standards, typography, art direction and graphic elements.
The debut of the new name and brand system was launched in conjunction with a social campaign, #WHATSGOODNYC, harnessing the “opinion power” of the City’s 8.5 million New Yorkers, offering them a chance to share their points of view on “what’s good” and what to experience across the City’s five boroughs.
Tapping into traveller’s desire for authentic experiences, the foundation and strength of the new branding come from its genuine, enthusiastic perspectives shared by a diverse mix of locals, highlighting New York City Tourism + Conventions’ role in amplifying these opinions to help travellers have a richer experience in NYC. The campaign offers insights, tips, recommended activities and excursions through various channels to engage and encourage visitors and locals to explore all New York City has to offer.
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Tags :
#NYC, #NEW_YORK_CITY, #Tourism, #Conventions, #CEO, #Fred_Dixon, #Travel_and_tourism,
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