Dubai has firmly established itself as a premier global travel destination, recording 9.88 million overnight foreign guests in the first half of 2025, marking a 6% increase compared to the same period in 2024, according to the Dubai Department of Economy and Tourism. This impressive milestone aligns with Dubai’s ambitious Economic Agenda D33, which aims to position the emirate among the top three tourist destinations worldwide through excellence in tourism infrastructure, innovation, and connectivity.
India continues to be a key driver of Dubai’s tourism boom, with Mumbai ranking among the top source markets. In the first half of 2025, 1.2 million passengers traveled between Dubai International Airport and Mumbai, reinforcing the strong cultural and economic ties between the two regions. Indian travelers are drawn to Dubai’s blend of luxury, adventure, and convenience, further boosted by celebrity-driven marketing campaigns such as “Find Your Story” and “Dubai, Ready for a Surprise?” which have gained immense popularity in India through Bollywood and cricket endorsements.
Dubai International Airport, the busiest international airport in the world, handled 46 million passengers during this period, reflecting a 2.3% year-on-year increase. Mumbai remains one of the airport’s top ten destinations, alongside major global cities like London and Riyadh. Emirates Airline’s initiatives offering Indian visitors perks such as complimentary hotel stays and discounted attraction passes have been instrumental in enhancing Dubai’s appeal.
The city’s diverse attractions also contribute to its popularity, with landmarks like the Museum of the Future attracting 4 million visitors since opening, and Dubai’s expansive parks welcoming 16.7 million guests in 2025 alone. These offerings cater to Indian families, business travelers, and independent tourists seeking a mix of cultural experiences and relaxation.
Strategic partnerships between Dubai’s tourism authorities and Indian travel businesses continue to strengthen bilateral relations, positioning Dubai as a vital commercial and travel hub for India. Looking ahead, major events such as the Dubai Shopping Festival and the Dubai Fitness Challenge are expected to attract even more Indian tourists in the second half of 2025. Meanwhile, Dubai’s pursuit of growth is evident with Al Maktoum International Airport’s ongoing $35 billion expansion project, designed to meet the surging demand from key markets including India.
Dubai’s sustained upward trajectory in visitor numbers underscores its success in blending world-class infrastructure, cultural richness, and targeted marketing to attract and engage diverse international travelers, particularly from India, solidifying its status as a dominant force in global tourism.
