EaseMyTrip Partners with Korea Tourism Organization to Boost Indian Travel to Korea

EaseMyTrip.com has signed a Memorandum of Understanding (MoU) with the Korea Tourism Organization (KTO) to enhance Korea’s appeal as a key outbound destination for Indian travelers. Announced on February 19, 2025, this strategic collaboration will leverage EaseMyTrip’s digital reach and industry expertise to drive Indian tourist arrivals to Korea. As part of the agreement, EaseMyTrip will launch a dedicated Korea microsite featuring curated travel itineraries, must-visit attractions, and essential travel insights tailored for Indian travelers. The partnership will also include co-funded digital marketing campaigns, social media promotions, and engaging content such as blogs and videos to showcase Korea’s cultural heritage, modern cityscapes, and scenic landscapes. Additionally, EaseMyTrip will expand its promotional efforts to Tier 2 and Tier 3 cities in India, tapping into the growing outbound travel market. Through data-driven insights, the platform will provide KTO with valuable analytics on Indian traveler preferences and booking trends to refine marketing strategies. Senior representatives, including Mr. Myong Kil Yun, Regional Director – India & SAARC Countries, KTO, and Rikant Pittie, CEO and Co-Founder of EaseMyTrip, emphasized the partnership’s goal of making Korea a top international destination for Indian tourists. This collaboration aims to offer seamless travel experiences while strengthening cultural and economic ties between India and Korea.