The footfall of foreign tourists has increased by nearly 300 percent as a total of 55000 tourists from outside the country visited Jammu and Kashmir last year while the government said that it was exploring the entertainment industry to promote Jammu and Kashmir tourism worldwide.
Secretary Tourism, Yasha Mudgal, as per the news agency—Kashmir News Observer (KNO), said the department is eyeing music concerts and other forms of entertainment in Jammu and Kashmir to attract tourists.
“Jammu and Kashmir tourism is achieving newer heights every year with numbers increasing in the form of domestic and international tourists. So, through the entertainment industry, we are promoting the tourism of the union territory. The focus is to give all kinds of experience to the tourists visiting here from different corners of the world,” she said on the sidelines of a music concert organised by Jammu and Kashmir Tourism in collaboration with Big FM.
The tourism department and Big FM roped in Gurukul fame Qazi Touqeer, who belongs to the city Khanyar area. The tourism secretary said the department is planning more such concerts by roping local artists and celebrities. “Today our main artist was Qazi Touqeer who is an inspiration for the youth of Jammu and Kashmir. So, through such events we are giving a stage to our local artists while promoting the tourism of Jammu and Kashmir,” she added.
Mudgal said the department’s Sunburn music festival in Jammu proved success as tourists from different regions attended it.
“People from Chennai and other parts had come to attend the festival. So, the idea is to make many such collaborations in future. Tourism, apart from agriculture, is a contributor to the economy of Jammu and Kashmir. So, efforts are being made to further improve the flow of tourists to Jammu and Kashmir,” she said.
Pertinently, Kashmir this year is again breaking records of receiving maximum tourists as hal;f a million visitors visited Kashmir till mid-May.
As such the government has launched a blitzkrieg to promote the offbeat and unexplored destination of Kashmir.
Currently, the Centre is promoting Jammu and Kashmir under its ‘Cool Summers of India’ campaign.
Under the ‘Cool Summers of India’ campaign, the ministry has, in consultation with respective state governments and Union territories, picked over 50 destinations and efforts are on to actively promote them as tourist attractions.
The tourism secretary said that infrastructure is being developed to make Jammu and Kashmir a world-class tourist destination. “Last year, we witnessed an increase of 300 per cent in the foreign tourist arrivals as 55000 tourists visited Jammu and Kashmir. So, Gulmarg, which is the main attraction for foreigners and domestic tourists, is being developed as a world-class skiing destination. Pahalgam and Patnitop are also being promoted. Equal thrust is being given to alpine lakes and other unexplored areas,” she said.
