Vivek Anand, widely recognised for his impactful tenure as *Head of Mauritius Tourism Promotion Authority (MTPA) in India, has stepped into a new leadership role at Europa Media & Entertainment, the parent entity behind India’s largest and most influential film-tourism platform, IIFTC. He joins the organisation as *President – Strategy & New Business Development, bringing with him a rare blend of destination expertise, brand storytelling intelligence and strategic vision built over nearly two decades.
During his years leading Mauritius Tourism’s operations in India, Vivek played a pivotal role in positioning the island nation as one of the most aspirational Indian outbound destinations. From luxury travellers and honeymooners to Bollywood film projects, he expanded Mauritius’ visibility through smart collaborations, content-driven campaigns and high-impact trade partnerships. His work not only expanded tourist arrivals but also strengthened Mauritius’ cultural and emotional connect with the Indian traveller. Industry veterans often credit him for giving Mauritius a more youthful, experiential, and cinema-friendly identity in the Indian market.
Now at Europa Media & Entertainment, Vivek brings that same forward-thinking approach to an industry undergoing rapid transformation. The company’s flagship property, IIFTC, has become a benchmark event connecting global destinations with India’s film and OTT production ecosystem. It has helped hundreds of international tourism boards showcase their cinematic landscapes to Indian filmmakers, and has been instrumental in shaping the modern era of film tourism.
Sharing his excitement about the new chapter, Vivek said, “I am truly delighted to join Europa Media & Entertainment, an organisation with a strong foundation, a visionary leadership and a team that is genuinely passionate about redefining film tourism. IIFTC has set new standards by opening a global window for Indian cinema, and I look forward to strengthening that legacy while driving its international expansion.”
Industry observers believe Vivek’s entry signals Europa Media’s ambition to scale IIFTC into a more global, year-round platform with new verticals, strategic alliances and destination-focused knowledge initiatives. His deep understanding of both tourism ecosystems and creative markets positions him perfectly to bridge destinations, storytellers, and audiences in the evolving world of film-led travel inspiration.
With this move, Europa Media & Entertainment looks set for an exciting growth phase — and Vivek Anand’s vision will undoubtedly play a defining role in shaping the next chapter of India’s film tourism landscape.
