Goa Tourism made a powerful impression on the opening day of the Arabian Travel Market (ATM) 2025, positioning itself as a high-value, year-round destination for Middle East travellers. Inaugurated at the Dubai World Trade Centre by India’s Union Minister of Culture and Tourism Mr. Gajendra Singh Shekhawat and Consul General of India Mr. Satish Kumar Sivan, the Goa Pavilion drew strong interest from global travel trade stakeholders, media, and investors.
Tourism Minister of Goa, Shri Rohan A. Khaunte, emphasized the state’s shift from a sun-sea-sand perception to a multi-dimensional destination rooted in cultural, ecological, and spiritual richness. Highlighting monsoon tourism, hinterland experiences, culinary diversity, wellness, and regenerative tourism, he described Goa’s focus on inclusivity, sustainability, and digital outreach to the UAE market through influencer collaborations and targeted campaigns.
A key pillar of Goa’s presentation was its pioneering Regenerative Tourism model — India’s first — built on the pillars of culture, economy, and environment. The initiative aims to ensure tourism benefits grassroots communities and creates meaningful visitor experiences such as heritage walks, organic farm visits, backwater cruises, and local artisan markets.
The enhanced air connectivity between Goa and Dubai via Dabolim and Manohar International Airports was also spotlighted as a game-changer for Gulf travellers. Indian Ambassador to the UAE Shri Sanjay Sudhir and Consul General Dr. Aman Puri lauded Goa’s efforts in promoting sustainable tourism and broadening its appeal beyond the beaches.
Goa’s strong presence at ATM 2025 included a robust lineup of co-exhibitors representing hotels, resorts, dive operators, and travel agencies, reinforcing the state’s evolving tourism landscape. The showcase sets the stage for increased Middle East tourism and positions Goa as a culturally vibrant, accessible, and responsible destination.
