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Accor announces pact with SHe Travel Club, first hotel label dedicated to female travellers

Posted : 12 September 2022 12:43:35 | By TWO Bureau | GNN Bureau

Accor announces pact with SHe Travel Club, first hotel label dedicated to female travellers

Accor, a world leader in hospitality, and SHe Travel Club, the only independent hotel label designed by women for women, have announced the conclusion of a partnership to reinvent travel and hotel stays for women.



SHe Travel Club is the first and only label to rely on new technologies and take into account the needs of women to offer a label specially designed in response to their expectations and needs. Major Accor brands, including Sofitel, MGallery, Novotel and Mercure, are participating in a pilot project involving 50 hotels in Europe and the Middle East to encourage the deployment of the SHe label. The ambition is to work closely together to offer women the most beautiful travel experiences possible.



Patrick Mendes, Group Chief Commercial Officer, Accor, said: “We are delighted to partner with SHe Travel Club and support its efforts to improve the traveller experience. Accor, which has always been driven by entrepreneurship and innovation, is constantly striving to support cutting-edge players who are developing solutions that redefine the hotel model and offer tailor-made customer experiences.”




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Tags : #accoe,#SHe-travel-club, #hotel-label, #female-travellers-friendly-hotel,


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