Leading hospitality group Accor has announced an exciting new addition to its unparalleled network of brands: Handwritten Collection, a global portfolio of charming bespoke hotels that offer an intimate and stylish hospitality experience.
Accor already has over 110 handwritten leads globally totalling more than 11,500 rooms, including 12 secured signings, with five properties expected to debut throughout the first trimester of 2023.
Collection brands is a key part of Accor’s growth and development strategy. With one of the highest growth rates in the industry today, Collection brand hotels are proliferating around the world at a rate of 25% a year. Driving this expansion is rising demand from independent hoteliers seeking to leverage the benefits of an international and leading hotel group, such as Accor, while responding to a growing guest desire for authenticity and local experiences.
Accor is responding to this demand with a new Collection brand in the midscale segment – Handwritten Collection - that increases Accor’s “Collection portfolio” to three global brands across three distinct segments.