India is accelerating its efforts to position itself as a global hub for Meetings, Incentives, Conferences, and Exhibitions (MICE) through the continued expansion of the ‘Meet in India’ initiative. With business travel steadily recovering, policymakers and industry leaders are aligning strategies to attract international conventions, corporate events, and large-scale exhibitions.
The initiative focuses on strengthening convention infrastructure, streamlining event approvals, and enhancing destination branding in key metropolitan centers. Cities with modern convention facilities and improved air connectivity are expected to benefit from renewed global attention.
Hospitality leaders note that MICE travel generates higher per-delegate spending and extended stays, directly supporting hotel occupancy, local transport services, and ancillary tourism segments. Corporate travel planners are also exploring India for incentive travel programs, particularly in culturally rich and scenic destinations.
Experts suggest that as multinational corporations resume large-format gatherings, India’s competitive cost advantage and expanding hospitality inventory provide strong positioning. The ‘Meet in India’ push signals long-term ambition to integrate business events more deeply into the country’s tourism growth strategy, reinforcing its standing as a dynamic destination for global engagement and commercial exchange.
