Two of India’s top travel influencers, Indotrekker (Kailash Meena) and Rider Girl (Vishakha), recently embarked on an exciting FAM trip to Russia, exploring St. Petersburg and the Altai Region. The journey, which took place from February 13th to 21st, 2025, was organized by Tutu Travel Service (Russia) and supported by Pulkovo Airport and Big Altai (Tour Operator) as the main partners.
The trip, part of the Mediaventure program, a collaboration between Tutu Travel Service (Russia) and Tours Delite (India), aims to strengthen tourism ties between India and Russia through influencer-driven marketing. Following this initiative, Russian influencers will soon visit India to explore and promote Indian destinations among Russian travelers.
Tours Delite is a leading travel marketing and representation company that connects global tourism boards, DMCs, and hospitality providers with the fast-growing Indian outbound travel market.
Immersive Travel Experiences in Russia
The influencers, with over 1 million YouTube subscribers each, showcased their journey through immersive digital content, bringing attention to Russia’s rich culture, adventure experiences, and scenic beauty.
Trip Highlights:
St. Petersburg: The travelers experienced the city’s vibrant history, visiting iconic museums, historic landmarks, ice-skating venues, and the highest skyscraper in Europe—offering their audiences an exciting blend of heritage and modernity.
Altai Region: A nature and adventure-packed experience featuring some of the most breathtaking natural wonders—from the snow-capped peaks of the Altai Mountains and rushing waterfalls to the frozen landscapes of the wilderness. The influencers also indulged in **hot water saunas, skateboarding, and winter sports, highlighting Altai as a premier destination for nature lovers and thrill-seekers alike.
Strategic Partnerships & Sponsors
The FAM trip was made possible by contributions from several key partners:
Turkish Airlines – Travel partner
Ivengo Hotel, Pinewood Hotel, Riverrun Hotel, Grand Chalet Altai Hotel – Accommodation partners
Manzherok Ski Resort – Adventure and activities partner
Satguru Tour Operator – Additional travel arrangements
Building Cross-Cultural Travel Connections
The Media venture program aims to create a bridge between the Indian and Russian tourism markets through influencer collaborations. By showcasing undiscovered travel gems and immersive experiences, this initiative is expected to **increase Indian traveler interest in Russia and vice versa.
“Indian travelers,” said Mudit Mathur, Director of Tours Delite. “We are thrilled to collaborate with Tutu Travel Service (Russia) in this initiative. The upcoming visit of Russian influencers to India will further strengthen tourism ties between our countries.”
About Tours Delite
Tours Delite is a leading travel marketing and representation company, connecting international tourism boards, DMCs, and hospitality providers with India’s outbound travel market.
About Tutu Travel Service (Russia)
Tutu is the most popular travel service for the Russian-speaking segment of the internet for searching and booking airline, train, and bus tickets, as well as tours and excursions. Media venture is a prestigious initiative by Tutu to promote Russia as a travel destination for international visitors, curating immersive experiences across various regions.
