Indian tourism stakeholders at a recent interaction raised concerns over India’s limited global promotion, fragmented branding, and complex taxation structure—issues they say are restricting the sector from realising its full potential.
Hoteliers noted that India relies heavily on just two major international-level roadshows, limiting overseas visibility compared to other Asian destinations. “A country as diverse as ours needs multiple regional promotions and new destinations added to the international map,” one hotel representative said, stressing poor utilisation of data and weak destination marketing.
Tour operators called for better collaboration between government and travel agents, especially on digital promotion, arguing that incentives often remain concentrated among a few large companies. Smaller agencies willing to market India, they said, should also receive support.
Industry speakers also pushed for simplified taxation, stating that constant statutory complexity is forcing tourism entrepreneurs to spend more time on compliance than business development.
Overall, participants agreed that India has “huge untapped potential,” but requires a unified national strategy rather than state-wise silos abroad.
Travel Industry Pushes Govt to Adopt ‘One India’ Global Branding
Travel operators and hoteliers have urged the government to overhaul India’s global tourism outreach, emphasising that fragmented state-level participation is weakening the country’s international positioning.
