India ranks as the second most sustainability-conscious travel market in Asia, with 82% of Indian travelers factoring sustainability into their 2025 travel plans—significantly higher than the Asian average of 68%, according to Agoda’s 2025 Sustainable Travel Survey. The study, conducted among over 6,000 respondents across 11 Asian markets, highlights a growing shift towards authentic, eco-friendly, and responsible tourism.
Indians Prioritize Meaningful and Responsible Travel
The survey reveals that 24% of Indian travelers choose sustainability due to personal values and beliefs, while 21% prioritize authentic and purposeful tourism. The findings indicate a rising trend of travelers seeking experiences that benefit both local communities and the environment.
To minimize environmental impact, Indian travelers are adopting eco-conscious habits such as:
- Off-peak travel (21%) to avoid overcrowding.
- Sustainable accommodations (16%) with eco-certifications.
- Using public transport, biking, or walking (16%) instead of private vehicles.
- Packing reusable items (16%) like water bottles to reduce waste.
Agoda’s Eco Deals Program Supports Sustainable Tourism
Krishna Rathi, Senior Country Director, India Subcontinent & MEA, emphasized Agoda’s commitment to sustainability, stating:
“It’s great to see Indian travelers wanting to leave a positive impact, and Agoda is here to support them. Our Eco Deals program not only offers discounts but also contributes to local conservation projects, ensuring the beauty of these destinations is preserved for future generations.”
The Eco Deals program offers up to 15% discounts on partner hotels across 10 Asian markets, including new additions Japan and South Korea. For each booking, Agoda donates $1 to WWF conservation projects focused on protecting wildlife and natural habitats across Asia.
The survey data was collected from 6,081 respondents across Hong Kong, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam between February 6-19, 2025.
