IndiGo’s Loyalty Program ‘BluChip’ Crosses 2 Million Members in Six Months

IndiGo, India’s leading airline, has achieved a significant milestone with its loyalty program, IndiGo BluChip, surpassing 2 million members within just six months of launch. This rapid growth highlights the program’s strong appeal, offering seamless rewards, flexible redemptions, and exclusive benefits.

Neetan Chopra, Chief Digital and Information Officer at IndiGo, emphasized the program’s success, stating, “Over 2 million customers have joined IndiGo BluChip within the first six months, reaffirming its unmatched value, ease of use, and lucrative rewards. We remain committed to enhancing the program to offer even greater benefits.”

Key Benefits of IndiGo BluChip:

  • High Rewards: Members earn up to 16 IndiGo BluChips per ₹100 spent on flights and 12 IndiGo BluChips on select add-ons like Fast Forward and Pre-book Excess Baggage.
  • Flexible Redemption: No blackout dates—redeem BluChips on any IndiGo flight, including Economy and Stretch fare types.
  • Simple Tier Upgrades: Automatic tier advancements based on flight spends and frequency.
  • No Expiry on BluChips: Points remain valid as long as the account stays active.
  • Extra Earnings for Direct Bookings: Customers booking via IndiGo’s website or app earn 50% more BluChips.
  • Exclusive Tier Benefits: Higher-tier members receive up to 40 6E Prime Passes for premium services like priority boarding and complimentary snacks.

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