Messe Berlin Asia Pacific has announced that the ITB Asia 2025 Conference will return with three days of curated content designed to shape the future of global travel and tourism. Taking place across three specialised stages – the Knowledge Theatre, MICE Show Asia Theatre, and Travel Tech Asia Theatre – the event will focus on building a more agile, inclusive, and technology-driven industry, preparing stakeholders for the opportunities and challenges ahead.
“In times of rapid change, ITB Asia serves as a vital platform for the global travel community to exchange ideas, explore innovations, and develop strategies for the future. Our theme, Future Forward, reflects our commitment to technology, sustainability, and reimagining traveller experiences to turn challenges into opportunities,” said Darren Seah, Executive Director, Messe Berlin Asia Pacific.
Opening Keynotes from Global Leaders
The conference will open with Michael Shoory, Head of APAC Tourism Analysis at Tourism Economics, presenting insights on changing traveller source markets, the future of MICE travel, and key economic forces influencing demand. Nick Lim, CEO (Asia) of The Travel Corporation, will follow with perspectives on evolving travel experiences in Asia amid cultural shifts and technological innovation.
Conference Highlights by Stage
Knowledge Theatre: Senior industry leaders will discuss the strategic direction of travel and tourism. Highlights include Sarah Wang (WTTC) on APAC growth drivers, Todd Handcock (Collinson International) and Katrina Nicholas (Bloomberg) on the 2025 Asia Pacific Consumer Happiness Report, and Chew Hang Song (Frasers Hospitality) on balancing tech-enabled experiences with human service.
MICE Show Asia Theatre: Experts will explore the future of business events and corporate travel. Vishal Sawant and Sheryn Sethoe (ATPI) will focus on integrating smart technology into business travel, Eugene Ng (Jack Morton Worldwide) will share strategies for immersive event experiences, and Ilaria Cicero (IEG Asia) with Errol Lim (Jublia) will highlight the shift toward purposeful networking in MICE.
Travel Tech Asia Theatre: Technology leaders will examine the innovations reshaping tourism. Masahiro Yamashita (KAYAK) will discuss generative AI in travel personalisation, Scott Krivokopich (1982 Ventures) will highlight venture capital investments in travel tech, and Léa Vernet (D-EDGE Hospitality Solutions) will showcase how partnerships and connectivity transform hospitality ecosystems.
Partnerships Driving Knowledge and Innovation
The ITB Asia 2025 Conference is powered by global partnerships that shape its knowledge-sharing platform. These include:
Adventure Travel Trade Association (ATTA): Sessions on adventure travel trends, sustainability, and networking.
Global MICE Collaborative: Updates on the MICE sector and certification programmes.
Global Sustainable Tourism Council (GSTC): Practical strategies to embed sustainability in tourism and MICE operations.
STR: Market intelligence and the high-profile Hotel Leaders’ Panel.
Tourism Economics: In-depth analysis of APAC travel trends and demand shifts.
Uncommon Conferences: Interactive sessions on event innovation.
World Research Travel Organisation (WRTO): Insights into educational travel and cultural exchange.
With its strong line-up of speakers, specialised stages, and influential partners, ITB Asia 2025 is set to reaffirm its role as the leading knowledge-exchange platform for the global travel industry, equipping stakeholders with actionable strategies to drive growth, innovation, and sustainability.
