ITB China, the leading platform for the Chinese travel industry, is unveiling its comprehensive conference program, embodying the spirit of its new slogan “Thrive in Transformation, Reach New Heights. Together.” Through a variety of keynote speeches, panel discussions and dialogues, ITB China aims to empower industry professionals to adapt, innovate, and excel in the face of challenges, while fostering collaboration and mutual support.
The highly anticipated three-day conference will be held from 27 to 29 May at the Shanghai World Expo Exhibition & Convention Center alongside ITB China. China’s travel think tank promises to be an unparalleled gathering of industry leaders, innovators, and stakeholders, including representatives from Partner Destination Maldives, Trip.com, HUAWEI, CTG Travel, China Association of Travel Services (CATS), Society for Incentive Travel Excellence (SITE), European Travel Commission, German Travel Association (DRV), Adventure Travel Trade Association (ATTA) and many more. With approximately 100 distinguished speakers covering about 50 thought-provoking topics, attendees can expect engaging discussions on industry hotspots and emerging trends, providing a platform to connect with industry key opinion leaders.
The ITB China Conference is organized in collaboration with ITB China co-host and partner, TravelDaily. It will delve into a wide array of topics to address the evolving needs of industry professionals from both supply chain and procurement perspective, offering profound insights into the Chinese and global tourism market. The conference
will feature five main segments focusing on China Outbound Travel, China Inbound Travel, the China-Europe Travel Dialogue, MICE & Business Travel and Travel Technology.
The ITB China Conference will utilize two stages, one in the Conference Room and the other in the Presentation Hub. The detailed agenda for each day of the conference includes various keynote speeches, panel discussions, and dialogues from industry tycoons and thought leaders, highlighting key themes in outbound and inbound travel, sustainability, corporate procurement strategies and more.
