In a significant move to expand its footprint in Uttar Pradesh, ITC Hotels Limited (ITCHL) has announced the signing of a new Welcomhotel in Vrindavan in collaboration with M/s. KD Greens, Mathura. This new addition marks the entry of the Welcomhotel brand into the spiritual town of Vrindavan, further enhancing ITC’s presence in the state, which already includes six operational hotels with a total of 479 keys and more developments in the pipeline across its various brands.
The upcoming property, Welcomhotel by ITC Hotels Vrindavan, will be spread over 3 acres and feature 120 well-appointed guest rooms. It will also offer a wide range of premium amenities, including expansive banqueting facilities, an all-day dining restaurant, a specialty restaurant, a swimming pool, a spa, and a dedicated kids’ club. Designed to cater to both leisure and religious travellers, as well as the growing wedding and events market, the hotel is expected to become a key hospitality landmark in the region.
Strategically located on the Delhi-Agra Highway (NH-19), the hotel enjoys excellent connectivity from the Delhi NCR region and nearby cities such as Agra, Mathura, and Lucknow. It is situated approximately 90 kilometres from the upcoming Noida International Airport, making it easily accessible for both domestic and international tourists.
Commenting on the launch, Anil Chadha, Managing Director, ITC Hotels, said, “India’s pilgrimage tourism has seen a significant surge as more travellers embark on spiritually enriching journeys. With a growing sense of cultural pride and a desire for deeper connections with heritage, destinations like Vrindavan have emerged as vibrant tourism hubs. Welcomhotel Vrindavan will reflect the spiritual legacy of this sacred town while offering modern comforts to today’s discerning travellers.”
Narendra Kumar Agrawal, Partner at KD Greens, added, “We are thrilled to partner with ITC Hotels for Welcomhotel Vrindavan. This collaboration aligns with the evolving hospitality landscape in Vrindavan and Mathura. The hotel’s proximity to revered destinations like Goverdhan, Barsana, and Gokul makes it an ideal choice for religious tourism and destination weddings.”
