The Jammu & Kashmir Tourism Development Workshop 2024 was held on June 26-27 at the Sher-i-Kashmir International Conference Centre (SKICC) in Srinagar. The Director of the Directorate of Tourism, Kashmir, extended a formal invitation to P P Khanna, President of the Association of Domestic Tour Operators of India (ADTOI), to participate as a panel member in this significant event aimed at formulating actionable strategies for the advancement of the Jammu & Kashmir tourism sector.
Accepting the invitation, Khanna attended the workshop as a panel member. He was accompanied by Rajat Sawhney, Senior Vice President, and Ashish Sehgal, Vice President of ADTOI, who participated as observers. Together, they contributed valuable inputs towards developing strategies to boost tourism in the region.
In addition to the workshop, the ADTOI President and his delegation participated in a General House Meeting organized by the ADTOI Jammu & Kashmir Chapter Office Bearers. This meeting, held during their visit to Srinagar, included key members of the J&K Chapter and heads of various Kashmir associations. The discussion focused on promoting Kashmir tourism and fostering connections with ADTOI members across India.
Khanna emphasized the importance of collaborative efforts in enhancing tourism in Jammu & Kashmir. “The scenic beauty and cultural heritage of this region hold immense potential for tourism. Our goal is to develop sustainable strategies that not only attract more visitors but also ensure the growth and development of local communities,” he said.
The workshop and the subsequent General House Meeting underscored the commitment of both local and national tourism bodies to work together for the betterment of the Jammu & Kashmir tourism sector. The strategies discussed are expected to pave the way for increased tourism activity, benefiting the region’s economy and showcasing its rich cultural heritage to a broader audience.
