Jordan is witnessing a steady recovery in tourism, aided by improved air connectivity, an expanding hotel network, and efforts to diversify beyond heritage sites to adventure, nature, and luxury offerings. New low-cost carriers connecting Europe, along with resorts along the Red Sea and Aqaba, have contributed to higher visitor arrivals in 2025.
Tourism officials expect the momentum to continue through the winter season, with further acceleration anticipated in 2026. Smaller destinations with strong value propositions, like Jordan, demonstrate how connectivity and infrastructure can enable rapid growth. For Indian travel trade professionals, this highlights potential for promoting off-beat destinations with unique experiences.
