Kerala is gearing up to position itself as India’s leading destination for wedding and MICE (Meetings, Incentives, Conferences, and Exhibitions) tourism with its first-ever “Wedding and MICE Conclave” set to take place from August 14 to 16, 2025, in Kochi.
Organized by the Kerala Travel Mart (KTM) Society in association with the state government, the three-day conclave aims to tap into the growing potential of wedding and corporate tourism in India. The event will be inaugurated at Grand Hyatt on Bolgatty Island on the evening of August 14, followed by two full days of business meetings and seminars at Le Meridien, Kundannur.
Chief Minister Shri Pinarayi Vijayan had earlier highlighted Kerala’s potential as a top wedding and honeymoon destination at KTM-2024, and the upcoming conclave builds on that vision. Tourism and PWD Minister Shri P.A. Mohamed Riyas emphasized that the conclave will help align Kerala’s tourism strategies with global trends, ensuring the state remains competitive on the international stage.
Kerala Tourism Secretary Shri K. Biju said the conclave’s main goal is to establish Kerala as a premier hub for wedding and MICE tourism. Destinations like Kochi, Munnar, Kumarakom, Kovalam, Kollam, Thrissur, Wayanad, Bekal, and Kozhikode will be highlighted for their infrastructure, natural beauty, and cultural richness. Buyers and industry professionals will get a chance to explore these destinations through curated site visits.
Workshops on planning, logistics, marketing, and technology will be held in collaboration with top companies in the wedding and MICE sectors. The event will feature B2B meetings, exhibitions, and cultural showcases, including Kathakali performances, Carnatic music, and traditional Kerala cuisine.
KTM Society President Shri Jose Pradeep noted that the conclave will serve as a platform for tour operators, wedding planners, hoteliers, and corporate organizers to network and collaborate. Exhibitions will feature hotels, luxury resorts, wedding service providers, conference organizers, florists, photographers, caterers, and bridal experts.
With international speakers and extensive promotional plans, Kerala’s first Wedding and MICE Conclave is poised to become a milestone event in boosting tourism and setting a new standard in destination marketing.
