Kerala Tourism’s has witnessed a significant increase in global traffic, attracting around 5.8 million users through search engines alone. The user-friendly and visually appealing portal continues to serve as a one-stop digital hub for travelers seeking detailed information about Kerala’s tourism offerings.
In addition to organic search traffic, over one million visitors accessed the site by directly entering the URL, while another million reached it through targeted online advertisements. The website’s popularity reflects growing global interest in Kerala’s unique experiences, from tranquil backwaters and beaches to cultural festivals and wellness tourism.
Among the most visited sections are those featuring accommodation options, top tourist destinations, curated tour packages, heli-tourism details, wedding and honeymoon spots, yoga and wellness experiences, and calendars for cultural events like Theyyam and major festivals.
The extensive website, which features more than 100,000 pages, is developed and maintained by Invis Multimedia, the official IT solution partner of Kerala Tourism. Designed to be both informative and engaging, the platform plays a vital role in supporting the state’s tourism strategy by offering easy access to travel planning resources for both domestic and international visitors.
