Madhya Pradesh has been honored with the prestigious Best State Tourism Award at South Asia’s largest travel and tourism exhibitions (SATTE) 2025, solidifying its reputation as one of India’s premier travel destinations. The award was presented during the SATTE Awards ceremony held at Yashobhoomi, IICC, New Delhi, on February 20, 2025, as part of South Asia’s leading travel and tourism exhibition, SATTE 2025.
The SATTE Awards acknowledge exceptional achievements in the travel and tourism industry, recognizing individuals and organizations that have made a profound impact on promoting tourism, fostering global collaborations, and enhancing travel experiences. The winners were selected by a distinguished panel of experts and industry leaders.
Shri Sheo Shekhar Shukla, IAS, Principal Secretary of Tourism, Culture, Religious Trusts, and Endowments Department, and Managing Director of Madhya Pradesh Tourism Board, stated, “Receiving the Best State Tourism Award at SATTE 2025 underscores our team’s dedication to promoting sustainable and adventure tourism while preserving Madhya Pradesh’s rich cultural heritage. Our continuous efforts in infrastructure enhancement, visitor experience improvements, and innovative tourism initiatives have positioned the state as a premier destination for cultural, adventure, and eco-tourism.”
Madhya Pradesh, famously known as the ‘Heart of India,’ continues to lead the way in tourism by promoting eco-tourism and adventure tourism, establishing itself as a haven for nature lovers and thrill-seekers alike. The state highlights its UNESCO World Heritage Sites, including Khajuraho, Sanchi, and Bhimbetka, while prioritizing the conservation of its historical landmarks. Moreover, initiatives like launching the first all-women-operated hotel underscore Madhya Pradesh’s commitment to inclusive tourism. By strengthening infrastructure, improving connectivity, and implementing traveler-friendly policies, the state is making great strides in ensuring a remarkable experience for both domestic and international visitors.
The Best State Tourism Award at SATTE 2025 is a testament to Madhya Pradesh’s success in attracting both domestic and international tourists while upholding its commitment to sustainability and cultural preservation. With ongoing investments in tourism, the state aims to enhance its global presence in the travel and tourism sector.
