The Madhya Pradesh Tourism Board (MPTB) has signed a landmark Memorandum of Understanding (MoU) with Finland’s VReal, a leading innovator in immersive virtual reality (VR) tourism, to digitally showcase the state’s cultural and historical heritage to a global audience. The MoU was formalized by Chief Minister Dr. Mohan Yadav and Finland’s Ambassador to India, Mr. Kimmo Lähdevirta.
Transforming Tourism with Virtual Reality
Led by CEO Johannes Söderström, VReal specializes in high-definition 360° virtual tours and interactive digital storytelling. Through this partnership, travelers worldwide can explore Madhya Pradesh’s iconic landmarks, temples, wildlife sanctuaries, and UNESCO heritage sites from anywhere, with live expert-led guided sessions enhancing the experience.
Key Benefits of the Partnership
- Enhanced accessibility for individuals with mobility challenges
- Digital preservation of heritage sites for future generations
- Global exposure for Madhya Pradesh as a premier cultural destination
- Boost to local tourism and businesses through increased visitor engagement
Madhya Pradesh recorded 112.1 million tourists in 2023, reflecting the state’s rapid tourism growth. This collaboration marks a major step in integrating cutting-edge technology with heritage promotion, reinforcing its status as a secure, culturally vibrant, and forward-thinking travel destination.
During their visit, the Finnish delegation explored the Tribal Museum, Bhimbetka rock shelters, and the UNESCO-listed Sanchi Stupa, experiencing the state’s rich history firsthand.
