Manisha Saxena, Director General, Ministry of Tourism, Government of India has taken over as the new Chairman of India Convention Promotion Bureau (ICPB). Speaking at the ICPB Open House Session on April 26, 2024, Saxena emphasized the government’s intent to strengthen India as a premier destination for Meetings, Incentives, Conferences, and Exhibitions (MICE) tourism.
Under her leadership, the ICPB aims to leverage the successful hosting of the G20 summit, which spotlighted India’s capacity to manage over 200 meetings across 60 venues. “The world saw what India is capable of in terms of state-of-the-art convention centers, connectivity, and diverse tourism experiences. Considering the geopolitical situation, India is poised to become the choice for most international events,” Saxena stated.
Highlighting the restructuring within the Ministry of Tourism, Saxena noted that the ministry has streamlined its divisions from over twenty to just nine, with a specific focus on introducing new product offerings tailored to different markets. This strategic shift is expected to enhance the promotion and development of India’s MICE infrastructure and services.
Echoing Saxena’s sentiments, Arun Srivastava, Joint DG at the Ministry of Tourism, emphasized the need to capitalize on the momentum generated from the G20 summit. “We have the venues and infrastructure. Now, we must overcome challenges and realize the full potential of our MICE industry,” Srivastava added.
Further supporting these initiatives, Amaresh Tiwari, Vice Chairman of ICPB, announced upcoming familiarization trips in collaboration with state governments to promote local MICE venues. The first of these will take place in West Bengal in July, followed by trips to Uttar Pradesh, Madhya Pradesh, and Odisha. “These trips will help MICE professionals experience our facilities first-hand,” Tiwari explained. Additionally, ICPB plans to roll out a certified conference specialist program to enhance professional standards within the industry.
Chander Mansharamani, Honorary Secretary of ICPB, outlined more plans to boost engagement, including hosting two roadshows and two training programs ahead of the Conventions India Conclave (CIC). “We are also working on a calendar of events for the year to ensure continual engagement and promotion,” Mansharamani stated.
With these strategic moves, the ICPB and the Ministry of Tourism are setting a robust agenda to position India as a global hub for MICE tourism, promising significant economic impacts and increased international visibility.
