Berlin is set to welcome the world of international tourism. Taking as its slogan ‘Open For Change’, ITB Berlin is
ready to host a live comeback next year. From March 7 to 9, 2023, after three years of pandemic-related trade fair
restrictions, the world’s leading travel trade show is opening its doors to the travel community with a new concept
and live on the exhibition grounds. In future, the trade show will be focusing on its strengths and placing the
emphasis on trade visitors and the media.
The new concept has already been well received. Five months before the show is due to begin, organisers are
reporting high booking levels, with over 70 per cent of the display area already occupied. In particular, the Early
Bird offer on stand bookings is popular with customers.