Mumbai is fast emerging as the epicenter of music-led tourism in India, with global concerts driving a surge in travel demand and fresh opportunities for the hospitality and travel trade.
According to the latest data from digital travel platform Agoda, Mumbai witnessed a remarkable rise in domestic accommodation searches around major international concerts between February and July 2025. The trend underscores how global performers are turning the city into a magnet for travelers, with hotels, agents, and local businesses set to benefit.
The numbers tell a powerful story:
• Enrique Iglesias’ concerts (Oct 29–30) triggered a 160% surge in domestic accommodation searches. • Travis Scott’s Circus Maximus Tour (Nov 19) saw a 110% rise. • Akon’s performance (Nov 16) added another 20% boost. • Earlier this year, the landmark Coldplay shows (Jan 2025) generated an extraordinary 3,300 times more searches compared to the week before the concert announcement.
These spikes in travel interest highlight Mumbai’s growing role as a cultural and entertainment hub on the global stage.Gaurav Malik, Country Director – Agoda (Indian Subcontinent & Indian Ocean Islands), noted: “The clear link between concert announcements and intensified travel interest bodes well for Mumbai’s future as a music tourism destination.”For the B2B community, the implications are clear:• Hotels & accommodations can design concert-led stay packages and premium offerings.• Travel agents & tour operators can curate “concert + city experience” itineraries.• Event venues, restaurants, and local businesses stand to gain from increased footfall during international shows.With a steadily expanding lineup of international stars, Mumbai is now being positioned not just as India’s financial capital but also as its music tourism powerhouse. This shift is expected to play a crucial role in driving domestic travel growth well into 2025 and beyond.For travelers, Agoda’s platform offers a wide selection of stays and experiences tailored for concert-goers, ensuring Mumbai remains a top choice for fans chasing global music vibes.
This trend follows the landmark Coldplay concerts in Mumbai in January 2025, which generated an extraordinary 3,300 times more domestic accommodation searches on Agoda when compared to the week before the concert announcement. The data underscores how Mumbai’s increasingly diverse live music calendar is drawing fans from across India to experience world-class venues and global musical acts. Gaurav Malik, Country Director at Agoda for the Indian Subcontinent and Indian Ocean Islands, highlighted that the clear connection between major concert announcements and intensified travel interest bodes well for the future of music tourism in Mumbai.
With an expanding lineup of international performers, Mumbai’s cultural vibrancy is resonating widely, offering exciting opportunities for hotels, entertainment venues, and local businesses. Travelers planning to visit Mumbai for these high-profile concerts can leverage Agoda’s platform for a broad selection of accommodations and immersive local experiences, ensuring a memorable trip to this bustling musical hotspot.
Mumbai’s rise as a dynamic destination for concert-driven tourism is putting it firmly on the map as a key player in India’s domestic travel growth story for 2025 and beyond.
