NueGo, India’s leading electric intercity bus service brand, has announced a strategic collaboration with the upcoming Hindi film O Romeo, scheduled to release in theatres on 13 February 2026, coinciding with the Valentine’s Day weekend. The film stars Shahid Kapoor and Triptii Dimri in lead roles and is directed by acclaimed filmmaker Vishal Bhardwaj. It is produced under the banner of Nadiadwala Grandson Entertainment.
O Romeo is positioned as a romantic action-drama that blends themes of passion, conflict, and resilience. With a strong cinematic vision and an emotionally driven narrative, the film has already generated considerable anticipation ahead of its release.
As part of this collaboration, NueGo is offering an exclusive 10% discount across all its routes for a limited period. Passengers can avail of the offer by booking through the company’s mobile application or official website and applying the promo code “ROMEO” at checkout. The initiative aims to enhance the travel experience by combining entertainment-led engagement with sustainable mobility.
Commenting on the association, Devndra Chawla, CEO & MD of GreenCell Mobility, stated that the partnership reflects shared values of meaningful journeys and emotional connections. He emphasized that just as the film’s protagonist follows his heart with conviction, NueGo strives to provide smart, sustainable, and joyful travel experiences to passengers nationwide.
A spokesperson from the production house noted that the film is rooted in relationships and larger-than-life storytelling, making the collaboration with a comfort-focused and environmentally conscious travel brand a natural fit.
The partnership highlights a growing trend of cross-industry collaborations, where entertainment and mobility brands align to create integrated consumer engagement while offering tangible benefits such as travel discounts.
