Amid the high-energy atmosphere of Day 2 at the FAITH Conclave, Jammu & Kashmir Chief Minister Omar Abdullah offered a striking real-time snapshot of tourism’s revival in his region. With evident excitement, he noted that hotels in J&K—particularly those that are usually quiet in April—are now seeing an unprecedented surge in bookings and enquiries. This observation underscores a broader sense of optimism and momentum for the region’s hospitality sector in 2025.
Abdullah’s tone was both candid and hopeful. “Tourism is more than revenue; it is a bridge between people who may never otherwise meet,” he said, reflecting on how travellers often carry back stories that challenge stereotypes and open new channels of understanding.
Drawing on his experience in Jammu & Kashmir, he noted how visitor arrivals can transform local economies and perceptions alike. He shared anecdotes of tourists from distant states and countries who returned as informal ambassadors, advocating peace and hospitality after experiencing Kashmiri warmth firsthand. Abdullah brought the discussion to the human side of tourism — its ability to heal, connect, and build trust.
Abdullah’s remarks went beyond just numbers. He credited this revival to sustained efforts in marketing, infrastructure improvements, and local engagement. The renewed influx of visitors has breathed life into hotels, guesthouses, and ancillary services alike—creating a ripple effect of economic activity across Jammu & Kashmir’s tourism landscape.
While he offered a hopeful glimpse into recovery, Abdullah also emphasized the need to sustain this growth. His vision includes ongoing investment in accessibility, curated regional experiences, and heritage conservation. By showcasing this recovery narrative on a national platform like the FAITH Conclave, he made a persuasive case that even post-pandemic tourism disruptions can be reversed with thoughtful planning and local leadership.
