Rajasthan, India’s iconic tourism hub, is set to introduce a revamped tourism policy that aims to strike a balance between its rich heritage and the growing demand for modern travel experiences. Famous worldwide for its forts, palaces, desert landscapes, and folk culture, the state now plans to add new-age attractions such as desert adventure trails, luxury camping, wellness retreats, culinary tours, and heritage homestays. Officials highlight that while heritage will remain the backbone of Rajasthan’s tourism, younger travelers are increasingly seeking immersive, sustainable, and experiential journeys. The upcoming policy will also prioritize eco-tourism, night tourism, film tourism, and digital integration for seamless bookings and guided tours. Industry experts believe this shift will not only enhance visitor stays but also attract global attention in a competitive market where states like Kerala, Gujarat, and Madhya Pradesh are making strong strides. With over 150 million domestic and international visitors recorded in 2023, Rajasthan aims to maintain its leadership by blending traditional charm with modern comfort, ensuring that tourists enjoy both stories of the past and experiences of the present. The draft policy is expected later this year, shaping a progressive roadmap for the future of Rajasthan tourism.
