A new chapter in India’s luxury travel and adventure scene has begun with the launch of Madcap Luxe Travel Experiences, co-founded by Rannvijay Singha, Arvind Balan, and Rohit Jha. Positioned as India’s first cultural powerhouse for luxe travel, lifestyle IPs, and branded storytelling, Madcap aims to merge motorsport energy, heritage, and high-end travel into immersive, emotion-driven experiences.
The brand operates through two key verticals — Madcap Luxe Travel Experiences, featuring curated self-drive expeditions blending motorsport adrenaline with luxury hospitality, and Madcap Lifestyle & Adventure IPs, debuting with BlackOut 40, India’s first 40-hour non-stop biker festival in Rajasthan celebrating adventure, art, and heritage.
“Madcap Luxe is not about itineraries, it’s about emotion engineered,” said Rannvijay Singha, adding that the platform is designed for those who seek authenticity and bold experiences.
Powered by Maxperience, India’s leading experiential marketing agency, Madcap Luxe aims to lead a global experiential revolution with drives like The Saudi Grand Drive – Dakar Edition, The Mustang Frontier Drive, and The Grand American Drive – Route 66 Centennial Edition in its 2026 Global Luxe Drive Calendar.
As Arvind Balan summed up, “This is India’s moment. We are not following global formats anymore; we are creating them.”
