India-based destination representation firm Red Dot Representations has entered into a strategic partnership with Kenya-headquartered Destination Management Company (DMC) Muthaiga Travel Limited, with the objective of strengthening Kenya’s presence across international travel trade markets.
Under the collaboration, Red Dot Representations will support Muthaiga Travel’s international market outreach, positioning Kenya as a compelling destination for both leisure and corporate travel segments.
Founded in 1988 and incorporated in 1991, Muthaiga Travel Limited brings over three decades of operational experience, serving a diverse client base that includes multinational corporations, NGOs, United Nations bodies, diplomatic missions and foreign individual travellers. The company operates as a comprehensive travel solutions provider across corporate, leisure and group travel.
Muthaiga Travel’s approach combines technology-led operations, strong global partnerships and deep destination expertise, enabling the delivery of customised travel solutions at scale. Its established relationships with hotels, resorts and venue partners across Kenya allow the company to curate experiences spanning wildlife tourism, nature trails, cultural excursions and corporate travel programmes.
Commenting on the partnership, Mira Bid, Managing Director, Muthaiga Travel Limited, said the collaboration reflects changing global travel preferences, with a growing emphasis on personalised and experience-driven travel. She noted that while Kenya continues to attract strong interest from European travellers, the partnership with Red Dot aims to expand the destination’s visibility in India and other emerging source markets.
Prabhakar Kamat, Business Head, Red Dot Representations, highlighted Kenya’s appeal for modern travellers seeking distinctive international experiences. He said the destination’s combination of wildlife, indigenous culture and contemporary hospitality infrastructure makes it suitable for both group and individual travellers, adding that Red Dot looks forward to leveraging Muthaiga Travel’s destination expertise to promote Kenya more effectively across global markets.
The partnership is expected to enhance Muthaiga Travel’s international reach, while reinforcing Kenya’s positioning as a high-value experiential destination within the global travel trade ecosystem.
