Strategic partnership aims to promote Sri Lanka as a top travel destination through roadshows and targeted campaigns across Indian cities
In a move to strengthen tourism ties between India and Sri Lanka, Red Hat Communications has partnered with Sri Lanka’s leading travel company, Classic Destinations, to launch a major promotional campaign targeting Indian travellers. The initiative will roll out across Tier-1 and Tier-2 cities, aiming to position Sri Lanka as a year-round, culturally rich, and adventure-filled holiday destination.
The multi-city roadshow campaign will spotlight Sri Lanka’s beaches, tea estates, wildlife, temples, and heritage sites, appealing to Indian outbound travelers looking for short-haul international escapes. The initiative includes B2B networking events, influencer collaborations, destination training for travel agents, and partnerships with airlines and hotels.
Jyoti Mayal, CEO of Red Hat Communications, stated, “Sri Lanka is an all-season travel gem. Our strong regional teams across India will work closely with Classic Destinations to drive interest, generate bookings, and support travel agents with revenue opportunities.”
Chalaka Gajabahu, Head of Classic Destinations, added, “Indian travelers are seeking authentic and diverse experiences. We are excited to collaborate with Red Hat Communications to curate memorable travel packages tailored to Indian preferences.”
The first phase of the campaign will kick off in Delhi, Mumbai, Kolkata, and Chennai, followed by Bengaluru, Hyderabad, Ahmedabad, and Jaipur.
The partnership is expected to significantly boost Indian arrivals to Sri Lanka and support the island nation’s post-pandemic tourism recovery through innovative, on-ground, and digital marketing strategies.
