The Incoming Tour Operators Association in Israel has launched a significant initiative to incorporate the Western Negev, also known as the Gaza envelope, into inbound tourism itineraries. This effort aims to restore the region’s economy and present a resilient image of Israel to the world.
The Association organized a special tour for inbound tourism organizers, providing firsthand exposure to the region’s recovery journey. Participants visited key landmarks, explored local businesses, and engaged with residents who shared their experiences of perseverance and renewal. This initiative aims to integrate the Gaza envelope into international tourist circuits while creating an authentic and meaningful connection between visitors and the local community.
The Association plans to host small-group tours showcasing the area’s attractions and innovative businesses. These tours will facilitate direct dialogue between international visitors and locals, offering a genuine understanding of the region’s realities. Mentoring groups will also be formed to help local businesses adapt their offerings to suit global audiences, enhancing the overall visitor experience.
Lior Gelfand, Chairman of the Incoming Tour Operators Association, emphasized the significance of this initiative: “The Gaza envelope is a symbol of the strength and resilience of Israeli society. This tour marks the beginning of a journey to not only rebuild the local economy but also to convey Israel’s spirit of revival and connection through tourism. There is growing interest from international colleagues to include the Gaza envelope in their itineraries, offering tourists a firsthand understanding of the region’s resilience and its people’s stories.”
Through this initiative, Israel aims to turn the spotlight on the Gaza envelope as a prime destination for inbound tourism, demonstrating its resilience and combating negative perceptions on the global stage.
