Sabah, the Malaysian state known for its pristine islands, golden beaches, lush rainforests, and rich cultural heritage, is fast emerging as Asia’s newest paradise for luxury and romance. Long celebrated for its natural wonders, Sabah is now redefining high-end travel for couples and honeymooners by offering a perfect blend of indulgence, intimacy, and authenticity. From private island resorts and exclusive oceanfront villas to sunset cruises, wellness retreats, and candlelit dinners under the stars, the destination is positioning itself as a premier luxury escape. The state has recorded an impressive 60% growth in Indian arrivals in 2024, followed by a robust 40% increase during January–July 2025 compared to the same period last year, welcoming 5,996 Indian travellers in the first seven months of this year. Overall, Sabah achieved 3.14 million tourist arrivals in 2024, surpassing its 3 million target, and generated RM 7.28 billion in tourism receipts, with a new goal of 3.5 million arrivals for 2025.
Highlighting Sabah’s unique appeal, Julinus Jeffery Jimit, CEO of Sabah Tourism Board, described the destination as offering a rare “mountain high to ocean deep” experience that matches the preferences of Indian travellers seeking diversity and cultural richness. With Mount Kinabalu, a UNESCO World Heritage Site and Malaysia’s highest peak at 4,095 meters, and Sipadan Island, ranked among the world’s top 10 dive sites, Sabah promises both adventure and romance in equal measure. The state’s ability to combine exclusivity with authenticity sets it apart, offering five-star comforts amid untouched landscapes and traditions that add warmth to every stay. Sabah’s growing reputation as a premium yachting hub, coupled with seamless connectivity via Kota Kinabalu International Airport—Malaysia’s second busiest—ensures that travellers from India and beyond can reach this hidden jewel of Borneo with ease. As Sabah continues to blend modern luxury with cultural and natural treasures, it is fast becoming one of Asia’s most desirable destinations for high-end travellers and couples seeking unforgettable experiences.
