On Data Privacy Day, Sabre, a global travel technology company, highlighted the need for strong data protection in the travel industry. Harihara Subramanian, Sr. Principal Software Architect at Sabre India, explained that privacy is not just about security—it’s about earning customer trust through transparency, consent, and ethical practices.
With travel data being a major target for cyber threats, advanced security technologies like end-to-end encryption, AI, blockchain, and biometric authentication (such as DigiYatra) are helping protect sensitive information. Techniques like differential privacy allow data analysis without revealing personal details, ensuring safety and efficiency.
Subramanian also pointed out that businesses must adopt a culture of privacy. IT, legal, and marketing teams should work together to make privacy a shared responsibility, while clear communication builds trust with customers. New innovations like decentralized identities and secure multi-party computation allow personalized travel experiences without compromising security.
By making privacy a key part of the travel industry, companies can comply with regulations while also setting new standards for security and efficiency. “Privacy is not just a safeguard—it’s the foundation for progress in a connected world,” said Subramanian, reaffirming Sabre’s commitment to data security and innovation.
