Sarovar Hotels has rolled out a new nationwide campaign titled “Book Now, Payment Jab Aap Aao” to encourage advance hotel bookings without requiring upfront payments. Targeting the evolving needs of today’s travelers, the campaign addresses rising booking hesitancy due to financial commitments. By allowing guests to reserve rooms without prepayment, Sarovar Hotels aims to boost consumer confidence, especially in the leisure travel segment.
Launched ahead of the peak summer travel season, the initiative is valid for all direct bookings made through Sarovar Hotels’ official website and applies across the group’s entire hotel portfolio. The campaign is designed to capture increased vacation planning activity while offering flexibility and peace of mind to travelers.
Ajay K. Bakaya, Chairman of Sarovar Hotels and Director of Louvre Hotels India, stated, “Today’s traveller values flexibility and reassurance. With this campaign, we are removing a key barrier to booking by allowing guests to confirm their stays without upfront payments. It reflects our commitment to hassle-free, guest-friendly hospitality.”
