The Saudi Tourism Authority (STA) has signed a Memorandum of Understanding (MoU) with Radisson Hotel Group, establishing a strategic partnership to promote Saudi Arabia as a premier global travel destination in alignment with Saudi Vision 2030. The collaboration aims to support the Kingdom’s ambitious target of welcoming 150 million visitors annually by the end of the decade.
Under the agreement, STA and Radisson will explore joint initiatives to elevate the ‘Visit Saudi’ brand through Radisson’s global marketing channels and co-branded campaigns that highlight the Kingdom’s diverse cultural, spiritual, and natural attractions. This move is expected to strengthen destination awareness and drive inbound tourism.
Basel Talal, Managing Director, KSA, Kuwait & Levant, Radisson Hotel Group, stated, “This MoU lays the foundation for impactful collaboration that will boost Saudi Arabia’s global visibility and support its tourism growth. With nearly 50 hotels operating and in the pipeline, we are proud to contribute to the Kingdom’s transformation.”
Radisson Hotel Group plays a key role in expanding Saudi Arabia’s hospitality sector. Recent milestones include the opening of Radisson Hotel Madinah and Radisson Blu Hotel & Convention Center Riyadh Minhal, with upcoming projects such as Radisson Blu Hotel Riyadh Al Sahafa, Radisson Hotel Jeddah Tahlia Street, Radisson Collection Residence Riyadh, and Radisson Hotel Makkah Thakher City. The partnership reflects a shared vision to deliver world-class hospitality experiences and strengthen Saudi Arabia’s position on the global tourism map.
