The Singapore Tourism Board (STB) has launched a pioneering two-city B2B roadshow in India, unveiling its next-generation format in New Delhi and Kochi. With participation from over 60 Singapore tourism partners, the innovative roadshow highlights Singapore’s latest offerings through immersive experience zones and interactive presentations. This new approach aims to deepen trade ties with the Indian market and showcase Singapore’s dynamic tourism landscape. In New Delhi, a first-of-its-kind Experience Zone allowed tourism partners—including attractions, cruise lines, and Changi Airport Group to engage directly with Indian travel agents. A standout attraction was Sentosa’s immersive “island within the zone,” where seven top exhibitors collaborated to bring the resort island’s charm to life. These included Sentosa Development Corporation, Mount Faber Leisure Group, Skyline Luge Sentosa, Sentosa 4D Adventureland, Mega Adventure, Madame Tussauds Singapore, and Resorts World Sentosa. Adding to the excitement, STB announced the launch of the “Singapore DMC Trade Partner Fam Support Scheme” starting 1 August 2025. This pilot program will empower Singapore-based DMCs to host personalized familiarization trips for Indian travel agents, enabling them to craft more customized itineraries for Indian tourists. The initiative is designed to encourage the promotion of Singapore’s newest experiences across the Indian travel landscape. Further strengthening Singapore’s status as a premier MICE destination, STB also revealed exclusive perks under its “Just Between Us Friends” campaign for newly secured Indian incentive groups visiting between 1 August 2025 and 31 March 2026. The campaign offers customized benefits from Sentosa and its nine partners, attractive city-wide perks, and enhanced air travel advantages via IndiGo and Singapore Airlines. With over 500,000 Indian visitors in the first half of 2025 alone and major upcoming events like Sun Pharma’s 6,100-delegate program and CREDAI Natcon Convention’s first Singapore edition, the roadshow reflects STB’s strategic push to position Singapore as the go-to destination for both leisure and business travellers from India. As STB celebrates 60 years of India-Singapore diplomatic relations, these new trade initiatives underscore its long-term commitment to the Indian market.
