SOTC Travel, a leading omnichannel travel and tourism company, has announced its entry into the Chhattisgarh market with the launch of its first franchise outlet in Raipur. This strategic move marks the company’s continued expansion of its retail presence across India, with a focus on tapping emerging source markets for domestic and international travel.
The newly opened outlet is centrally located at Lalganga Shopping Mall, Raipur, and caters to a growing customer base from the city and nearby regions. It offers comprehensive travel services, including international and domestic holidays, group tours, personalized vacation packages, cruises, travel insurance, and visa assistance.
Raipur and its surrounding areas have shown strong potential as a source market for leisure and spiritual tourism. According to SOTC, international destinations such as Europe, Australia-New Zealand, Singapore, Malaysia, Vietnam, Egypt, and South America are gaining popularity among travelers from the region. Meanwhile, domestic locations like Ladakh, the Andaman Islands, and pilgrimage sites including Ayodhya, Char Dham, Varanasi, and Prayagraj are witnessing high demand. Customers are also showing growing interest in experiential holidays like witnessing the Northern Lights in Scandinavia and black water rafting in New Zealand.
Travel habits in Chhattisgarh are also evolving, with trip durations increasing significantly—from 3 days to 5–8 days for short holidays, and from 5 days to 10–15 days for long vacations. Key traveler segments include multi-generational families, millennials, Gen Z, senior citizens, business owners, and working professionals.
Speaking on the launch, Rakesh Bawa, Senior Vice President & Head – Holidays, SOTC Travel Limited, said, “Chhattisgarh is strongly emerging as a viable source market for SOTC, and we are witnessing a surge in demand from the region. We are thrilled to open our first franchise outlet in Raipur, a city with high travel aspirations and diverse customer segments. Our new outlet will enable us to bring world-class holiday experiences closer to our customers. Over our 75-year journey, we’ve maintained our belief that no one understands the Indian traveler better than SOTC.”
