Sterling Holiday Resorts has expanded its footprint in Rajasthan with the launch of Sterling Rudraksh Jaisalmer, marking its 59th resort in its 50th destination. Nestled in the heart of the Thar Desert along the highway to the Indo-Pak border, this luxurious retreat is built from golden-yellow sandstone, reflecting Jaisalmer’s identity as “The Golden City.”
Spread across 2.5 acres, the resort offers breathtaking desert views, elegantly designed rooms and suites with private sit-outs, and a seamless blend of Rajasthani heritage and modern luxury. Guests can relax by the grand pool, witness mesmerizing Ghoomar and Kalbeliya performances, embark on camel safaris, or enjoy a private barbecue under the stars.
Sterling Rudraksh Jaisalmer elevates the culinary experience with its signature resto-bar, RockSalt, serving authentic Rajasthani delicacies like Laal Maas, Ker Sangri, and Dal Baati Churma. Meanwhile, Ripples, the poolside café, offers gourmet snacks and refreshing beverages.
“Sterling Rudraksh Jaisalmer is a regal addition to our growing footprint and an important milestone as our 50th destination. Our vision is to create a seamless circuit of curated experiences across Rajasthan, from Mount Abu’s cool heights to Udaipur’s cultural richness, Jawai’s wildlife, and now, Jaisalmer’s desert charm,” said Vikram Lalvani, Managing Director & CEO of Sterling Holiday Resorts.
Located near major attractions like Bada Bagh, Jaisalmer Fort, Patwaon Ki Haveli, Kuldhara Village, and Gadisar Lake, the resort also provides access to Tanot Mata Temple and Laungewala War Museum, offering insights into the region’s historic and spiritual significance.
With border tourism gaining momentum, Sterling Rudraksh Jaisalmer is set to attract global travelers seeking unique desert adventures. “This resort reflects Rajasthan’s architectural legacy and craftsmanship, offering an immersive cultural experience with pure desert air, authentic cuisine, and Sterling’s signature hospitality,” said Surath Banerjee, Managing Director, ADB Hospitality.
Sterling Holiday Resorts: Expanding India’s Luxury Hospitality Landscape
Sterling Holiday Resorts Ltd. is a leading hospitality brand with 59 resorts across 50 destinations and over 3,100 operational keys. The company specializes in leisure stays, destination weddings, MICE events, reunions, and group travel, offering diverse experiences across beaches, hills, jungles, heritage sites, and adventure locations. Part of Fairfax Financial Holdings Limited and a wholly owned subsidiary of Thomas Cook (India) Ltd., Sterling continues to redefine hospitality in India, blending rich heritage with modern comfort and curated experiences for travelers nationwide.
