Taiwan is stepping up its focus on India’s high-value outbound segment, with a clear push toward corporate, incentive and premium leisure travellers.The Taiwan Tourism Administration (TTA) led its largest-ever tourism delegation to India this February, signalling strong intent to capture a larger share of India’s fast-growing outbound market.
Nearly **47,000 Indian travellers visited Taiwan in 2025**, registering over 20 per cent growth year-on-year and surpassing pre-pandemic levels — positioning India as an emerging priority source market for the island.### Mumbai Key for Corporate MovementWith Mumbai accounting for nearly 63 per cent of India’s corporate and incentive travel movement, Taiwan has intensified its trade engagement in the city.
The establishment of the Taiwan Tourism Information Office in Mumbai in 2024 has strengthened B2B outreach and partnership building.Taiwan’s pitch to the Indian MICE segment centres on:* Compact geography enabling multi-experience itineraries* Advanced infrastructure and seamless public transport* Strong safety credentials, including appeal for women travellers* High-quality convention and business facilities### Brand Positioning: “Taiwan Non-Stop”Under its global tourism brand “Taiwan – Waves of Wonder,” the island positioned itself as a 24-hour destination offering seamless transitions from nature and heritage to urban nightlife and culinary experiences — a proposition aligned with incentive and experiential travel demand.
Representing the Taipei Economic and Cultural Center in India, Dr. Mumin Chen highlighted Taiwan’s blend of technology leadership, scenic landscapes and efficient infrastructure, reinforcing its positioning as a premium Asian destination.### Strategic Market PlayWith India’s outbound travel exceeding 30 million annually and maintaining double-digit growth momentum, Taiwan is strategically consolidating its presence in the corporate and incentive segment while expanding into premium leisure.The latest outreach underscores Taiwan’s intent to build sustained trade partnerships and deepen India-focused tourism engagement in the coming years.
