Taiwan Tourism Administration (TTA) is significantly expanding its India outreach by organizing high-impact trade engagement events in Kochi and Kolkata, following remarkable growth in Indian arrivals to Taiwan in the post-pandemic era. Building on its 20.81% increase in Indian visitor arrivals in 2024 and an impressive 30.73% surge during January-May 2025, TTA’s latest activations highlight its commitment to growing market share across South and East India. The Kochi seminar marked TTA’s first major initiative in the South, featuring top Taiwanese DMCs, Singapore Airlines, and 30 leading travel agents, all focused on promoting Taiwan’s diverse FIT and MICE offerings. Meanwhile, the Kolkata roadshow, with Thai Airways as a partner, attracted 50 prominent agents and signaled TTA’s dedicated push into the lucrative East India market.
Commenting on these initiatives, Paul Shih, Director of TTA Singapore Office, emphasized Taiwan’s long-term strategy to position itself as a premier destination for high-end, luxury, and MICE travelers and outlined the benefits of strong trade relationships in delivering innovative tourism products to Indian customers. Notably, TTA has also launched exclusive Golf Tourism experiences, leveraging Taiwan’s 70+ world-class golf courses to appeal to India’s HNI, corporate, and luxury segments. These initiatives, backed by strategic partnerships with leading airlines and travel agencies, underline Taiwan’s determination to sustain its robust growth from the Indian market and continually introduce new offerings tailored for Indian outbound travelers.
