Tamarind Global, a leading homegrown luxury agency specializing in hospitality, travel, and event management, has announced the appointment of Alisha Shirodkar as Vice President of Strategy. In her return to the company, Shirodkar will play a key leadership role, focusing on driving growth, enhancing business prospects, and making marketing more immersive across all channels.
Shirodkar, a seasoned professional with a wealth of experience in hospitality and travel, returns to Tamarind Global after a successful stint in various leadership roles across the industry. She holds a degree in Finance and Marketing from NYU Stern and previously worked in the Skin Care category at Hindustan Unilever before joining Tamarind Global for the first time. During her earlier tenure, she was instrumental in marketing and event planning.
In addition to her time at Tamarind Global, Alisha co-founded The Belgian Waffle Co., serving as Chief Marketing Officer. Reflecting on her new role, Shirodkar expressed excitement about rejoining the company in a leadership capacity. “I am thrilled to return to Tamarind Global, a company that holds a special place in my career. I’m eager to contribute to its next growth phase, tapping into new markets and amplifying our brand’s reach. With Tamarind’s strong ethos and talented team, I look forward to elevating our success in the travel, hospitality, and events sectors,” she said.
In her role as Vice President – Strategy, Shirodkar will focus on leveraging Tamarind Global’s legacy and expertise to drive growth, attract new audiences, and enhance the company’s position as India’s premier luxury service provider. Her appointment comes at a pivotal time for Tamarind Global, as the company is poised for expansion in the rapidly growing sectors it operates in. Shirodkar’s leadership is expected to sharpen the company’s marketing and digital capabilities, expand its market reach, and help build scalable growth models that maintain quality and customer satisfaction.
Louis D’Souza, Director of Tamarind Global, welcomed Shirodkar’s return, stating, “We are delighted to have Alisha back in the Tamarind family. Her strategic insights and innovative approach make her the perfect leader to guide the company through its next phase of growth. Her experience in building brands will help position Tamarind Global on a broader global stage.”
