TBO, one of the world’s fastest-growing travel distribution platforms, has officially announced the acquisition of U.S.-based luxury travel wholesaler Classic Vacations from Phoenix-headquartered Najafi Companies. The deal, valued at up to USD 125 million (approximately INR 1,100 crore), marks a significant milestone in TBO’s global expansion strategy. The acquisition brings together TBO’s advanced technology-driven platform with Classic Vacations’ strong network of luxury travel advisors and premium suppliers.
Classic Vacations, a trusted name in the luxury travel sector for nearly five decades, reported USD 111 million in revenue and an operating EBITDA of USD 11.2 million for the fiscal year ending December 31, 2024. The company has built a reputation as a leading partner for over 10,000 travel advisors across the United States, making it a strategic fit for TBO’s vision of redefining global travel through innovation, scale, and premium services.
Commenting on the acquisition, Gaurav Bhatnagar, co-founder and joint managing director of TBO, said, “Classic Vacations has consistently delivered outstanding service, earning the trust of thousands of travel advisors across the U.S. Their expertise aligns perfectly with our mission of redefining global travel through innovation and scale. The Classic Vacations brand will continue to operate independently, while benefiting from TBO’s technological and distribution strengths.”
Ankush Nijhawan, co-founder and joint managing director of TBO, highlighted that the acquisition is part of the company’s strategy to drive both organic and inorganic growth. “We are actively exploring future strategic partnerships that will strengthen our portfolio and further establish TBO as a global leader in premium and luxury travel solutions,” he added.
Melissa Krueger, CEO of Classic Vacations, welcomed the partnership, noting that TBO’s technology-first solutions will provide travel advisors with cutting-edge tools, resources, and insider access. “This collaboration enhances Classic Vacations’ role as the premier luxury travel partner while expanding our global reach. Together, we can deliver even greater value to advisors and clients in the evolving luxury travel market,” she said.
With global demand for high-end travel experiences projected to surge, the partnership between TBO and Classic Vacations combines complementary strengths to accelerate growth, enhance brand trust, and deliver seamless, technology-driven experiences to customers, suppliers, and employees worldwide. This acquisition signals the beginning of a new phase for both companies as they position themselves at the forefront of luxury travel solutions.
