TBO.COM, one of the world’s leading B2B travel distribution platforms, has unveiled its latest innovation the Platinum Collection, a specially curated portfolio featuring some of the world’s most luxurious and exclusive hotel properties. This new initiative underscores TBO’s commitment to meeting the rising demand in the high-end travel sector and aligning with key luxury travel trends such as hyper-personalization, sustainability, digital innovation, and experiential travel.
The Platinum Collection connects luxury hotels directly to TBO’s secure, closed B2B network, enabling them to reach a global pool of high-value retail travel agents. By providing these hotels with top-tier visibility and qualified exposure, the initiative ensures that the world’s most discerning travelers can enjoy exceptional stays curated by experienced agents. In turn, travel advisors gain reliable access to premium hotels and benefit from exclusive value-added services such as VIP check-in experiences, complimentary room upgrades, and bespoke amenities.
Ankush Nijhawan, Co-Founder & Joint Managing Director at TBO, emphasized the strategic value of the new offering: “With the Platinum Collection, we are not just offering enhanced visibility for hotels we are creating a premium ecosystem where luxury hotels can confidently engage with the right agents and the right travelers. We’re focused on delivering value on both sides: hotels gain qualified exposure, and agents get access to elite properties and privileges.”
The Platinum Collection equips travel agents with curated content, advanced tools, and first access to premium hotel deals. TBO Platinum users will enjoy enhanced service reliability, competitive rates, and exclusive booking benefits that enable them to meet the expectations of high-end clientele with precision and confidence.
For luxury hotels, key benefits of joining the Platinum Collection include dedicated landing pages for top-tier visibility, targeted digital marketing campaigns aimed at high-demand and hard-to-reach source markets, and exclusive access to in-depth data insights and conversion analytics. Through TBO Academy, these hotels will also be directly introduced to high-value agents who specialize in luxury travel bookings.
Platinum deals will be made available exclusively to certified travel advisors within the TBO ecosystem, ensuring that luxury stays are handled by professionals capable of delivering seamless, high-touch experiences. With this launch, TBO.COM reinforces its role as a global leader in B2B travel innovation and positions itself at the forefront of shaping the future of luxury travel distribution.
