The Leela Palaces, Hotels and Resorts, one of India’s most esteemed luxury hospitality brands, is excited to announce its strategic alliance with RedBeryl, a leading luxury lifestyle management company. This partnership will provide RedBeryl members with exclusive access to world-class services and a wide range of privileges across all 12 of The Leela’s luxurious properties.
Through this alliance, RedBeryl customers will gain access to the Leela DISCOVERY membership, which includes benefits at over 800 hotels in 100 countries, across 40 globally renowned brands as part of the Global Hotel Alliance (GHA). With the Leela DISCOVERY Titanium membership, RedBeryl members can enjoy bespoke local experiences, exclusive room upgrades, and preferred rates, all designed to elevate every aspect of their stay.
Members will also benefit from savings on the best available rates and fine dining experiences at some of The Leela’s most iconic venues, such as Megu, Jamavar, ZLB23 (recognized as India’s Best Bar at Asia’s 50 Best Bars 2024), Le Cirque, and more.
Commenting on the partnership, Shweta Jain, Chief Marketing and Sales Officer of The Leela, said, “As the desire for bespoke, immersive travel experiences continues to rise, particularly among young affluent travelers, our partnership with RedBeryl reinforces The Leela’s commitment to offering authentic Indian luxury. Over 60% of luxury travelers seek custom, stress-free experiences that align with their lifestyle, which is precisely what the Leela DISCOVERY membership offers to the RedBeryl community. This collaboration is a testament to our dedication to setting new benchmarks in personalized service, ensuring every stay is not just a visit, but a deeply personal and memorable journey.”
Manoj Adlakha, CEO & Founder of RedBeryl, expressed his enthusiasm for the partnership, stating, “Our collaboration with The Leela represents a significant milestone for RedBeryl. By combining our luxury lifestyle management expertise with The Leela’s unparalleled hospitality, we are excited to offer our customers an elevated and seamless experience. This partnership not only enhances our brand visibility but also opens doors for new experiences through innovative cross-promotions. As a company, we are committed to providing customized luxury services to our clients, and this association aligns perfectly with that vision.”
To highlight the unique benefits of this collaboration, RedBeryl and The Leela will jointly launch marketing campaigns and co-create exclusive events, offering their discerning clientele enhanced experiences that reflect the essence of true Indian luxury.
