The Oberoi Group has unveiled ASMI by Oberoi, a holistic wellness framework rooted in Indian philosophy and supported by modern science. Designed around five pillars—movement, nutrition, bodywork, breath, and mindfulness—ASMI aims to help guests achieve alignment, vitality, and long-term wellbeing.
The Sanskrit name ASMI, meaning “I am,” reflects the program’s philosophy of personal choice and conscious living. From wellness assessments to curated cuisine, guests are guided through a journey that blends ancient practices such as yoga, Ayurveda, and mindfulness with contemporary research-led approaches.
Speaking at the launch, Vikram Oberoi, CEO of The Oberoi Group, said, “ASMI by Oberoi is a living philosophy. True luxury creates experiences with lasting effect on body, mind, and spirit.”
With expertise from Dr. Anuradha Mathad and Bryan Hoare, ASMI integrates clinical wellness with experiential hospitality, offering personalised programs, bodywork therapies, and in-room rituals.
Positioned as more than a service, ASMI by Oberoi is envisioned as a transformative lifestyle model—one that resonates globally while remaining deeply authentic to India’s wellness traditions.
